I believe true creativity can generate value from nothing.
I lead creative ambition that connects powerful ideas to measurable growth. I set standards, define vision, and ensure the work balances bold thinking with commercial clarity and delivery excellence.
My passion lies in crafting narrative-driven physical experiences that captivate audiences and drive behaviour change. I am a strategic thinking creative who is insight-hungry. I push teams and help clients to connect the seemingly unconnectable - building big ideas collaboratively, then applying rigorous craft from concept through execution. Trained as a designer, I bring a deep respect for detail, aesthetic brilliance and executional excellence to create true emotional engagement.
As our industry shifts from AI adoption to true integration, I take a proactive, hands-on approach - embedding GenAI into creative workflows, driving experimentation, and exploring how technology can transform not just how we create, but how it can augment the live experience itself.
Leading multidisciplinary teams across live, digital and brand experiences, I combine strategic clarity, creative inspiration and an understanding commercial goals to deliver standout work and sustained growth.
Fidlerman@me.com I 07973 834333 I LinkedIn
Recognition
EVCOM 2025 SILVER AWARD - LIVE:BEST BRAND COMMUNICATION EVENT
FMBE Gold award Brazil Fanzone, Qatar
Clio Bronze Brazil Fanzone, Qatar
FMBE Creative Team of the Year Vodafone 1984G Street
Agency of the year (Wasserman) FMBE Awards